According to a new report, legal cannabis sales in California are projected to hit $2.8 billion next year, and reach $6.6 billion by 2025. And who’s driving those sales? Millennials. Not only does the report give us a clearer picture of who is jumping at the chance to buy legal weed, but it also provides a glimpse of how marijuana delivery purchases made online are impacting the cannabis industry.
The study, prepared by cannabis analytics company New Frontier Data in conjunction with online marijuana delivery marketplace Green Rush, outlines product trends, market growth, and consumer demographic numbers — numbers showing that millennials account for a whopping 80% of all online cannabis sales.
Increased access to legal weed, as well as millennials’ embrace of technology and increased preference for pot over alcohol, have all combined to drive those sales. And while that growth in cannabis sales shows no sign of slowing down, the report predicts retail prices to decline over the long term, especially if more producers are granted licenses or if larger producers enter the market.
Here Are Some More of the Study’s Findings:
- Cannabis flower products top online cannabis sales, representing 70% of products sold via greenRush.com.
- Cannabis concentrate represents 22% of online cannabis sales through the site, with its market share predicted to grow year-over-year as consumers increasingly move toward non-flower and liquid vaporization products.
- Smaller product package sizes dominate marijuana delivery sales, as consumers prefer the flexibility of purchasing smaller quantities, but more frequently.
As the report indicates, specific demographic and product segments are the main drivers of demand and “will have a major impact on product packaging, brands, new service providers, and backing-investors entering the space” nationwide.
“Significant changes are already underway in California for medical cannabis and adult use laws, which we see will have major implications for the cannabis industry, including e-commerce and delivery services in the state,” Giadha Aguirre de Carcer, CEO of New Frontier Data, said. “As the largest state in the country — and the largest potential market for cannabis products — the implications for the growth of the industry because of California’s adult use market cannot be overstated.”