The Cosmetics Industry Gets a Cannabis Infusion

The Cosmetics Industry Gets a Cannabis Infusion

The cosmetics industry is always changing to keep up with their buyers’ demands. And, lately, the industry is moving to keep up with the public’s demand for products made with cannabis.

Legendary cosmetics brand Estée Lauder recently launched a face mask infused with hemp oil. The product is available under the name “Origin,” and is available on Sephora’s website.

But Estée Lauder isn’t the only brand seeing the potential benefits of using hemp oil in their products. Many other (smaller) companies have also decided to take a shot at this new type of cosmetics industry. Dixie Elixirs, The Wonder Seed, Foria… While you may have never heard of these brands, they might become just as popular as Estée Lauder one day.

The benefits of canna-cosmetics

Cannabis-infused cosmetics are essentially the same cannabis-infused topicals — like creams, lotions, and serums — you’re already familiar with. Some products contain CBD, while others only hemp oil without any CBD or THC. Estée Lauder’s Origin line, for instance, will only be produced with hemp.

While many industry experts say that CBD can help alleviate pain when applied to the skin in the form of an infused topical, there simply isn’t enough scientific research to say this is 100 percent accurate. The product might work for some people, but not necessarily everybody.

Products containing hemp oil have a completely different effect. Hemp oil is obtained from the seeds of the plant, whereas CBD oil is extracted from the flowers. Hemp oil can serve as an effective moisturizer without clogging the pores. The omega-6 fatty acids it contains have anti-inflammatory properties, and its anti-aging properties could be especially for the cosmetics industry, which is always looking for new ways to help consumers look younger.

Legal challenges

Manufacturers of CBD-infused cosmetic products face some important legal challenges. Chief among them is the CBD’s federal classification as a Schedule I drug, which will likely make it difficult for manufacturers to ship products from the factory to retail shelves across state lines.

For example, earlier this year, Forbes profiled Lord Jones, a small brand that producers cannabis-infused body lotions and other cosmetics, and which “employs a team of lawyers to ensure they don’t have to tussle with the DEA over a moisturizer.”

The struggles of Lord Jones illustrate why it could be awhile before more consumers use products like CBD-infused face cream as part of their morning routine.