Beer’s Continued Move to Bud

Beer’s Continued Move to Bud

While the availability of legal marijuana has caused some short-term drops in beer sales, the nation’s biggest breweries continue to play the long game, seeing legal weed as an opportunity and not the enemy.

Plants, edibles, oils, and other delivery methods continue to dominate the legal marijuana market, but cannabis-infused beverages like coffee, tea, and (especially) beer are continuing to gain market share.  

As we’ve discussed previously, some of the nation’s biggest breweries have seen significant drops in sales as more and more Americans are, apparently, substituting pot for beer. Constellation Brands, the country’s third-largest beer company, acquired a 9.9 percent stake in Canopy Growth in order to co-develop THC-infused beverages. Molson Coors Brewing Co. is also trying to gain its part in the cannabis world, by teaming up with The Hydropothecary Corporation.

And the list continues to grow…

Heineken: A New Pot-market Player

While some breweries are seeing short-term losses, more and more eyeing longer-term opportunities to hop from hops and barley into the canna-business. Heineken is the biggest among them.

The Dutch company created in 1864 recently launched a new type of “beer.” This version doesn’t contain any alcohol, but is instead infused with cannabis.

For now, there are two versions of the beverage. One contains 10 mg of THC, the other 5 mg of THC and 5 mg of CBD. Each variety costs $8 a can.

For now, you have to be lucky enough live nearby one of the dispensaries in California where the beverage is sold. But if sales go well, we could see availability expand across the country.

Will These Beverages Replace “Normal” Beers?

It’s highly unlikely these cannabis-infused beers will replace classic, alcohol-based beers. Infused beverages While it might fun to buy one every once in a while, getting 50 cans for a party will be too pricey for almost everyone. Perhaps cannabis-infused beer will become the next glass of wine after a stressful day.  

Just not in Canada.

Even though the recreational use of cannabis will soon be legal in Canada, consuming infused beverages or edibles will not. While these products might be legalized in 2019, nothing is set in stone. If our friends to the north want to try a bud-infused beer, they’ll have to come visit us.