Insights from across the cannabis industry
Briteside is fortunate to count among our friends some of the leading canna-advocates for America’s military veterans. Two were recently featured on NBC Nightly News, discussing the first ever FDA-approved veterans marijuana trial for former soldiers suffering from PTSD. If you caught NBC Nightly News on November 30, you might have seen Iraq veteran and longtime veterans health and cannabis advocate — who’s also good friend of Briteside — Roberto Pickering (he even donned a Briteside t-shirt for the spot). " frameborder="0" allowfullscreen="allowfullscreen"> Pickering was interviewed by NBC’s Gabe Gutierrez about his struggles with post-traumatic stress disorder and how cannabis helped him not only overcome his symptoms, but also eliminated the need for the 14 (fourteen!) drugs he’d been prescribed after coming home from war. “I stopped all pills cold turkey, and I picked up cannabis because, in my opinion, it was either find relief or (commit) suicide,” Pickering says in the interview. Pickering isn’t the only veteran facing a similar crossroads, and he’d love to see more research done on the benefits of cannabis for others battling PTSD — research like the kind being done by scientists in Phoenix, Arizona. Dr. Sue Sisley — another Briteside friend — site principal investigator with Multidisciplinary Association for Psychedelic Studies (MAPS), is the administrator of the first FDA-approved trial of its kind. Sisley says Phoenix was chosen as the location of the study because the city’s VA hospital has highest density of U.S. military veteran patients who continue to suffer from PTSD symptoms despite undergoing VA-administered medical treatment and/or therapy. Sisley says that new treatments for PTSD are desperately needed, and that she, like Pickering, believes cannabis “will reduce the severity of PTSD symptoms.” We’ll present the findings of the veterans marijuana study as soon as they become available. In the meantime, you should definitely watch NBC’s full report. Keep fighting the good fight, Sue and Roberto.
Briteside releases “the dopest” cannabis commercial, according to industry insiders. To coincide with the launch of their cannabis delivery service, Briteside has released a cannabis commercial unparalleled in the legal marijuana industry. " frameborder="0" allowfullscreen="allowfullscreen"> Briteside partnered with Sandwich Video out of Los Angeles to produce the commercial. Sandwich’s client roster is chock full of top-tier brands, including Facebook, Starbucks, Uber Airbnb, and Amazon Studios. That impressive list spurred Briteside CEO Justin Junda to reach out to Sandwich. “When you’re looking to for a video production partner to manage your company’s initial public-facing presence, you have to trust that partner completely,” said Junda. “We saw what Sandwich had done for other companies, and we believe Sandwich delivered a wonderful commercial for us at Briteside.” %related-post-1% Junda’s sentiment is shared across the cannabis industry. Dope Magazine, one of the most popular marijuana industry publications, called Briteside’s video “The Dopest Cannabis Commercial (Ever)” — that’s high praise. For those familiar with pharmaceutical advertisements, the Briteside commercial will seem familiar. With one big difference: Humor. Sandwich and Briteside decided on a creative take blending the calming aesthetic appeal of pharma commercials with a subtle Saturday Night Live-like humor. The result was a “spot on” cannabis commercial. “I can't tell you the last time I enjoyed a commercial as much as I enjoyed Briteside's first ad," said Andy Williams, CEO of Medicine Man, a cannabis industry leader. "It is spot on, and quite frankly I hope we start seeing more video production like that in our space since it presents cannabis consumption is an everyday, relatable light.” As for the product itself, Briteside is launching its cannabis delivery service first in Oregon. Successes there will inform future rollouts in other states across the U.S. Briteside begins with a Shop Now service, which delivers individual online cannabis orders in roughly an hour. Soon, they’ll launch Discovery, a recurring delivery service that introduces consumers to new strains and products. They’re currently taking sign-ups for that service.
According to a new report, legal cannabis sales in California are projected to hit $2.8 billion next year, and reach $6.6 billion by 2025. And who’s driving those sales? Millennials. Not only does the report give us a clearer picture of who is jumping at the chance to buy legal weed, but it also provides a glimpse of how marijuana delivery purchases made online are impacting the cannabis industry. The study, prepared by cannabis analytics company New Frontier Data in conjunction with online marijuana delivery marketplace Green Rush, outlines product trends, market growth, and consumer demographic numbers — numbers showing that millennials account for a whopping 80% of all online cannabis sales. %related-post-1% Increased access to legal weed, as well as millennials’ embrace of technology and increased preference for pot over alcohol, have all combined to drive those sales. And while that growth in cannabis sales shows no sign of slowing down, the report predicts retail prices to decline over the long term, especially if more producers are granted licenses or if larger producers enter the market. Here Are Some More of the Study’s Findings: Cannabis flower products top online cannabis sales, representing 70% of products sold via greenRush.com. Cannabis concentrate represents 22% of online cannabis sales through the site, with its market share predicted to grow year-over-year as consumers increasingly move toward non-flower and liquid vaporization products. Smaller product package sizes dominate marijuana delivery sales, as consumers prefer the flexibility of purchasing smaller quantities, but more frequently. As the report indicates, specific demographic and product segments are the main drivers of demand and “will have a major impact on product packaging, brands, new service providers, and backing-investors entering the space” nationwide. %related-post-2% “Significant changes are already underway in California for medical cannabis and adult use laws, which we see will have major implications for the cannabis industry, including e-commerce and delivery services in the state,” Giadha Aguirre de Carcer, CEO of New Frontier Data, said. “As the largest state in the country — and the largest potential market for cannabis products — the implications for the growth of the industry because of California’s adult use market cannot be overstated.”
So you want to know how Briteside delivery works, right? Well, you’ve come to the right place. But first things first, let us all pause for a moment to reflect on the wonder that is legal cannabis. It really is amazing, isn’t it? And though we still have a long way to go in our fight for further legalization and decriminalization, we stand in a fairly remarkable place today considering where we’ve come from. %related-post-1% What’s more, not only can we (in some states) freely purchase and consume cannabis, we can even (in some places) order cannabis online have it delivered to our homes. Which, is why you’re reading this now. Okay, okay. Now back to explaining how Briteside delivery works. Briteside partners with your favorite local dispensaries The key to understanding how Briteside delivery works is knowing that all the products we offer come from your favorite local dispensaries. It’s true. Each of our partner dispensaries has their own page on our site where they regularly update which products they have in stock. When you visit the Briteside website, the inventory you see listed is the same inventory you’d find if you walked into your favorite dispensary. The main difference being that you can peruse the menu from the comfort of your couch, your bed, your office chair, your pool float, your...well, you get the point. Gone are the days of driving to the dispensary only to find out your preferred products aren’t available. We can recommend products or your can choose on your own If you know exactly what products you want, great. You can head over to our “Shop Now” page and select those items to go in your cart. However, if you need a little help deciding, you can sort through our menu by product category (flower, edibles, topicals, etc), strain type, or the desired mood you want to enjoy during your cannabis experience. Once you’ve filtered down the menu to your liking, you can choose the right products for you and put them in your cart. %related-post-2% Tell us when and where to deliver your cannabis products Once you’ve filled up your cart with your favorite cannabis products, you tell us when and where to deliver them, so long as you live in an area where cannabis delivery is permitted. You can even opt for in-store pickup if you want. As of now, Briteside operates on a cash on delivery (COD) basis. What that means is you don’t have to pay until your online order has been delivered to your residence. And don’t forget, Briteside can only deliver cannabis to the person that ordered it. So if you made the order, we can only deliver it to you personally. To get started, visit our “Shop Now” page. But if you still have questions about Briteside, head over to our FAQ page or our "What Is Briteside, Anyway?" post. *If you live in a Briteside market that does not allow residential delivery, it’s all good. You can still make your order through our site, and then pick it up at your favorite dispensary. We’ll have it waiting on you.
If you’d told cannabis consumers a decade ago that they’d be able to order cannabis online in just a few short years, your statement would likely be met with one of two responses: A hi-five or a skeptical “yeah right” look of disbelief. But here we are, friends. It’s 2017, and in a handful of states you can have cannabis delivered to your doorstep. What a time to be alive! %related-post-1% And while it’s pretty tough to replicate the enjoyable experience of visiting a top-tier dispensary and holding a conversation with a knowledgeable budtender — the sommeliers of spliff — it’s also really nice having someone deliver your favorite cannabis product to your residence. With that in mind, here are three reasons you should order cannabis online and have it handed to you on your front porch. And if this list whets your cannabis appetite, try making a Briteside delivery order. No long lines Even if you’re a “people person,” your preferred environment for interacting with other humans probably isn’t waiting in a (sometimes long) line at a store. If we’re wrong about you in this regard, ignore this bullet point, but we’re just going to assume you prefer face-to-face interaction as opposed to staring-at-the-back-of-a-stranger’s-head “interaction.” You can stay in your PJs Okay, technically you can wear your jam-jams to a dispensary (we’re not hating on that). But on the chance you subscribe to fashion-based social norms, going out in public requires something like jeans and a t-shirt, at least. Sometimes, though, you don’t want peel out of your fleece pajama pants and abandon your Netflix binge to drive to the dispensary. In moments like those, a cannabis hand-off at your door is probably preferable. Keeps your schedule simple Like your daily schedule isn’t hectic enough already — throwing in an extra errand to pick up cannabis sometimes doesn’t make for an easy addition to your adulting checklist. For shame! If you’re up to your eyeballs in chores and errands and other pressing matters, just order cannabis online and have someone bring it to you so you can keep knocking out your other responsibilities. %related-post-2% And remember, when you do order cannabis online, order with Briteside. We partner with the best local dispensaries to bring your favorite products directly to you. It’s that simple. Have questions about Briteside? That's a-ok. Either head over to our FAQ page or give our "What Is Briteside, Anyway?" post a read. *We would be remiss if we didn't include this one caveat: In order for Briteside to deliver cannabis to your residence, you must live in an area where cannabis delivery is permitted. That said, if you do live in a Briteside market where delivery is not (yet!) permitted, you can still order cannabis online and pick up your Briteside order at your favorite dispensary.
It seems that as the cannabis industry and the laws that govern it evolve at lightspeed, new businesses enter the marketplace every other (or every single?) day. We hope that continues to be the case, as cannabis consumers — whether they be of the medical or adult use variety — are long overdue in having the ability to enjoy the best cannabis products whenever, and wherever, they choose. At Briteside, we hope this trend continues because our aim...wait...you’re probably wondering something like "um, but what is Briteside?” right about now, aren’t you? Good question. We're glad you asked. What is Briteside? It's your best option for ordering cannabis online The good news is that you now have the ability to purchase and consume cannabis without worry if you live in a state that has seen the light. Hurray for that! %related-post-1% However, thanks to a mishmash of laws and regulations, the experience is not as simple or straightforward as enjoying your favorite craft beer or beauty products. While we don’t have a magic wand to rid the cannabis industry of its confusion and complexity overnight, Briteside is here to help make it easier for you to order cannabis online. That's right, you can order your favorite cannabis products from your favorite local dispensaries online and a Briteside delivery courier will deliver it to your door. Why does Briteside partner with local dispensaries? At Briteside, we believe your local dispensaries deserve all the help they can get. These shops are typically owned and operated by good, knowledgeable people who have a desire to supply cannabis consumers with the best products they possibly can. And we want to help them, as well as the consumers they serve. Every Briteside partner dispensary has its own page on the the Briteside website where they can list their in-stock inventory. This gives consumers the chance to scan an active menu from their home, or office, or...wherever, really. %related-post-2% No more standing in line at the dispensary only to find out a particular item is out of stock. Shoppers can then order their products online, and either pick them up at the dispensary, or — where available — Briteside will deliver them to their residence. Really, Briteside will deliver cannabis to your door. Give Briteside a try Whether you opt for in-store pickup, or you prefer cannabis delivery, give Briteside a try. We’d love to help you get your favorite products from your favorite local dispensary. Oh, and stay tuned. The answer to the question "What is Briteside?" will get much longer in the very near future. (How's that for a teaser?) If you have more questions about Briteside, be sure to head over to our FAQ page.